Manix – 2012 – KRDS (Facebook PMD)
As a Project manager, I prototyped and leaded the development of a a teasing app for Manix condoms, the premium brand with a leading position in the French market for over 20 years. Manix knows how to tease and please fans on Facebook and beyond: every day 4 lucky Manix fans are winning a year supply of Manix SKYN, “the next generation” in condoms. Fans indulge on the app, lay back and view the new SKYN commercial, before filing their email to enter daily draws. Every evening profile pictures of lucky winners are released on the landing page for even more pleasure. More winners on Saturday to celebrate the week-end. And if a fan wins through a friend’s invitation, they both WIN ! Will that increase flirting games on Facebook? KRDS also coordinates post publications. The agency skilled community managers tease fans on page status and are eager to see them playing : over 39.160 condoms to stock up for an entire year !