Ubisoft – Lapins crétins Tattoo – 2013 – KRDS (Facebook PMD)
Context : Once again Ubisoft partnered with KRDS to tailor an app concept for Raving Rabbids 1 million fan Hype on Facebook. French fanpage has just hit the 1 millionmark and the stubby legged bunnies wanted to involve fans with the coolest challenge on the Ze Social community: “if you are proud to be a moron…, give yourself a Twaaattoo”. As head of the “Sparks” Business unit, I carried out the project.
THE IDEA: Since Rayman’s fans are like no other, KRDS fully designed app have fans to out-cool each other with the most bwaaahsome tattoo. Where? How? Well, all sorts…The Rayman rabbid can be tattoed with own’s profile picture on the hairless bellies, on the albino bottom or on an ear. Tattooes can be heart-shaped, underpant-shaped, duck-shaped, carrot- shaped: still moronic and easily amused these Rabbids.
PERFORMANCE: As expected the concept was successful : rabbids fans, were truly bwaaahsome and totally playing the game….. Twaaattooed profile & cover pictures are invading Ze Social Community.